BRAND

앳더모먼은 라이프브랜딩그룹의 심장입니다. 고객이 살아가는 삶의 순간을 디자인합니다. 궁극적으로 풍요로운 삶을 만들 수 있도록 삶을 디자인하며

Our Approach

We focused on creating a futuristic, performance-driven digital experience with a high-tech aesthetic. The site was built to reflect the precision and power of Zenith’s engineering, while guiding users through a seamless exploration of features, specifications, and pre-order options.

Our priorities included:

• Bold Visual Identity – A sleek, tech-forward UI with dark themes, kinetic typography, and high-contrast visuals to reflect the brand’s performance DNA.

• Interactive Product Pages – Dynamic pages showcasing vehicles with animated specs, 360° views, and performance breakdowns.

• Pre-Order Experience – A simplified, trust-building funnel designed to increase early reservations.

Key Challenges & Solutions

Lack of Differentiation

We redesigned the site to move away from generic automotive templates, introducing bold storytelling, micro-interactions, and a more confident voice to help Zenith stand apart.

Complex Specs Communication

Electric vehicle specs can be overwhelming. We created clean, modular layouts that broke down performance data into digestible, interactive elements, making it accessible to all users.